ShopResort

I was the lead visual designer on this Deluxe Store Design project created while working for GoDaddy in the Professional Web Services department. The site was created using GoDaddy Website Builder V7 and Quick Shopping Cart.

The process involved consulting the customer over the phone after reviewing a pre-submitted content document. Our discussion uncovered visual and functional needs, which included social media links, a "shopping bag" rather than a cart, and large images for categories with hover effects.

I started with a traditional hand sketch approach to organize the content and come up with layout options. I was then able to transfer it into code inside of Website Builder V7 and demonstrate it to the client. I chose the second sketch due to it's simplicity and large images for categories. Choosing the imagery and colors was my favorite part of the project since I am a part of the target market (women, ages 25-45 who love to travel and like to look nice while doing so!). The customer approved this in one round with no revisions and was extremely pleased.